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Baltea Bag (Rettangolo)

Baltea Bag (Quadrato)

ZINO (Back Pack)

Sling Back Pack

GIULIO IACCHETTI

THE ESTABLISHMENT OF MONTBOOK

The world has been suffering because of Corona crisis for about a year and a half.

With the advent of vaccines, the appearance of the world gradually moving toward reconstruction can be said to be similar to what happened Japan during the postwar reconstruction period.

Kazuhiko Yamamoto, as second generation of Japanese craftsman, asked himself what could he do about Corona crisis? The answer he gave himself was Montbook. As bag craftsman, he decided to support and be on the side of people working all over the world to recover from Corona. 

The brand was founded with the determination to create a bag that could support people working all over the world, with his own handiwork, just as his father, the first generation, did during the reconstruction of Japan.

Then, Giulio Iacchetti, one of the most valuable Italian designer, shared his feelings and embodied those emotions as a design.

Montbook was created by the encounter of these two people with “thoughts to a new even better world”: Kazuhiko Yamamoto through manufacturing, Giulio Iacchetti through design.

Playing with a perfect harmony among craftmanship and innovation, we want the brand to supports working people around the world.

YAMAMOTO FAMILY HISTORY

Yamamoto’s bag laboratory was founded by Shosuke Yamamoto in 1949 in Nara, Japan.

Although the period was totally chaotic after World War II, people that had been working day and night for the reconstruction of Japan were full of energy. Yamamoto’s bag laboratory was born to make bags to support such working people.

Time passed, and it was in 1969, during the Japanese economic growth, when the laboratory decided to specialize to make “Randoseru”, a leather-made backpack, which we can say even now it is a symbol of Japanese elementary-school children, hoping to encouraging them to lead the next generation. After more than 70 years since its founding, Yamamoto’s bag laboratory has been working to support the leaders of each era. And even now, in the age of mass production and mass consumption, it is one of the few laboratory that continues to privilege”handicrafts” and “craftsmanship”, values that has been passed down since its founding.